Transformers 3 automotive product placement is big business
The famous yellow Chevrolet Camaro, Bumblebee, will be joined in the Autobot ranks by a blue Mercedes-Benz E-Class sedan called Que and a red Ferrari 458 Italia called Dino. A non-transforming Mercedes-Benz SLS AMG Gullwing will also make an appearance among the good guys.
The casting of those particular cars was no accident. Automotive product placement in films is a massive business.
Some marketing experts have suggested the price of getting a hero role in a film like Transformers If you guys knew anything about miltary weapons, you would understand my utter frustration with the last movie especially. Tanks blasting rounds with people standing right next to them (the shockwave/blastwave would pulvorsise you), dropping 2000lb JDAM’s at extremely low altitude. A: they are GPS guided and take time (altitude) to aquire a miltary GPS signal, not seconds, and B: if you just ONE 2000lb bomb dropped within 500 meters of you, you all die from either shrapenel or the percusion wave. How many did the B-1B drop? Also, what have the American’s done to that Camaro. They left it alone in the first movie. It was pure and sexy. Next one, and they add stupid amounts of bling to it! Utterly ruined it! It’s taking an M5 and adding spoilers gallore and a sticker pack.
Gm Casting Number - News

The casting of those particular cars was no accident. Automotive product placement in films is a massive business. Some marketing experts have suggested the price of getting a hero role in a film like Transformers could be in the range of $10 million.
General Motors has announced that they intend to invest $47 million in their Defiance, Ohio casting facility to prepare the plant for increased output of components of the popular 1.4L 4-cylinder Ecotec and the next generation small block V8.
GM included the Bedford plant in its $890-million plan to produce its small-block truck and car engines, indicating it would be expanding semi-permanent mold casting capability there. GM's Defiance it has been the object of an estimated $187 million

In 2008, 800 Ford manufacturing operations workers lost their jobs at the Geelong casting plant and the Broadmeadows assembly plant. The Ford engine operation in Geelong was saved late in play by the government's emergency injection of $21 million in

"The hard work and dedication of the members of UAW Local 440 has made the Bedford plant one of the leading aluminum die-casting facilities in the world," said Joe Ashton, UAW vice president-GM Department. "This investment will retain jobs that are
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Gm Casting Number - Bookshelf
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